ITELY HAIRFASHION COLORLY OPTIMUS is the unique permanent oxidizing hair color cream enriched with the exclusive &-Plex BOND REPAIR™, a complex of precious organic oils and butters, which helps to improve the brightness and resistance of the hair, making it stronger and healthier . The formula also contains the Mediterranean Blend, an innovative phytocomplex of Italian fruits created by selecting different plants, organic grape skins from Emilia, Sicilian lemons, apples from Trentino, organic wheat bran from the Po valley, in order to guarantee high quality raw material. The Mediterranean Blend helps to improve the shine of the hair by reducing the deposit of heavy minerals present in the water. It also protects the color result by sealing the cuticles, limiting color loss due to washing.