ITELY HAIRFASHION OH MY BLONDE! ACTIVATOR 5 VOLUME stabilized hydrogen peroxide is specifically formulated to guarantee maximum performance when used with BLONDE TONER shades together with pH Modulator. This allows to better control the lifting of natural melanins. The exclusive &-PLEX Bond Repair, a complex of precious vegetable oils and butters, helps to improve the brightness and resistance of the hair, making it stronger and healthier.