A celebration of the artistry and talent that makes the beauty industry thrive.

Maintaining a healthy scalp is the foundation for achieving beautiful, radiant hair, and clients are willing to indulge in services that not only help their scalp wellness but also afford them luxurious spa-like services at the shampoo bowl.

The beauty industry is evolving beyond skincare into haircare with the rise of "skinification." Salon professionals are now applying skincare principles to hair and scalp care, focusing on nourishment, protection, and overall health. This holistic approach mirrors skincare routines for radiant, youthful skin. Discover how skinification is reshaping the salon industry, with top brands leading the way through innovative scalp care products and services.