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155592 ColorlyOptimusColor ColorlyOptimusColor 1 PERMANENT HAIR COLOR Click to View Colors ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS PERMANENT HAIR COLOR Click to View Colors False itelyhairfashion/itelyhaircolorly.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract required. 0 ITELY HAIRFASHION COLORLY OPTIMUS is the unique permanent oxidizing hair color cream enriched with the exclusive &-Plex BOND REPAIR™, a complex of precious organic oils and butters, which helps to improve the brightness and resistance of the hair, making it stronger and healthier . True Log in to view pricing. False

159608 IH-502 IH-502 1 2020 Technical Reference Guide ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS 2020 Technical Reference Guide False itelyhairfashion/itelyhair2020refbook.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 False False Diversion contract required. 0 ITELY HAIRFASHION 2020 Technical Reference Guide True Log in to view pricing. False

161225 IH-932113 IH-932113 1 Shade Chart ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS Shade Chart False itelyhairfashion/itelycolorlyshadechart.jpg Bonus Deal Available 11.00 11.00 11.00 False False False False 0.00 False False Diversion contract required. 0 ITELY HAIRFASHION COLORLY OPTIMUS Shade Chart True Log in to view pricing. False

161301 IH-20412 IH-20412 1 Swatch Book ITELY HAIRFASHION ITELY HAIRFASHION COLORLY OPTIMUS Swatch Book False noimage.png Bonus Deal Available 99.00 99.00 99.00 False False False False 0.00 False False Diversion contract required. 0 ITELY HAIRFASHION COLORLY Optimus Swatch Book True Log in to view pricing. False